{"title":"Seoul 1988 — Skincare Built on Decades of Korean Ritual","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome skincare trends last a season. Seoul 1988 was built to last a lifetime.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRooted in the Korean philosophy that great skin is earned through consistency — not overnight fixes — every Seoul 1988 formula combines time-tested botanicals with modern dermatology. The result is a range that cleanses without stripping, repairs without heaviness, and protects without compromise.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTrusted by women who take their skin seriously. Formulated for skin that deserves better.\u003c\/p\u003e","products":[{"product_id":"seoul-1988-revitalising-eye-treatment","title":"Seoul 1988 Revitalising Eye Treatment","description":"\u003cp\u003eThe skin around your eyes is 10 times thinner \u003cbr\u003ethan the rest of your face. It's the first place \u003cbr\u003eto show signs of tiredness, stress and ageing \u003cbr\u003eand the last place most skincare products \u003cbr\u003eare designed to treat properly.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773459664922-019cea6e-a8c9-7d98-bc22-536273164273-ezgif.com-png-to-webp-converter.webp?v=1773459799\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSEOUL 1988 Revitalising Eye Treatment \u003c\/strong\u003ewas \u003cbr\u003eformulated specifically for this \u003cstrong\u003edelicate zone\u003c\/strong\u003e, \u003cbr\u003ecombining the most advanced K-beauty ingredients \u003cbr\u003ewith a texture so gentle it works even on \u003cbr\u003ethe most sensitive eye areas.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-14_at_00.46.18.jpg?v=1773460005\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDark circles. Puffiness. Fine lines. \u003c\/strong\u003e\u003cbr\u003eCrow's feet. This treatment targets them all\u003cbr\u003evisibly and effectively.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWake up looking rested. Even when you're not.\u003c\/strong\u003e\u003c\/p\u003e","brand":"SIHI","offers":[{"title":"Seoul 1988 Revitalising Eye Treatment","offer_id":53250306736492,"sku":"Ea000010103-yanshuang","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1775335913346-019d5a43-8824-762a-81a9-c5945ffa0485_bgffffff.png?v=1775337983"},{"product_id":"seoul-1988-snail-repair-essence","title":"Seoul 1988 Snail Repair Essence","description":"\u003cp\u003e92% Snail Secretion Filtrate\u003cbr\u003eThe highest concentration of snail mucin \u003cbr\u003eavailable actively repairs damaged skin, \u003cbr\u003efades scars and accelerates cell regeneration \u003cbr\u003efor visibly healthier skin.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-14_at_00.06.00.jpg?v=1773457699\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eIntense Deep Hydration\u003cbr\u003eHyaluronic acid and glycoproteins flood the \u003cbr\u003eskin with moisture, leaving it visibly plumper, \u003cbr\u003esmoother and more comfortable all day long.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/gemini-3-pro-image-preview-2k_a_Minimalist_luxury_K--ezgif.com-png-to-webp-converter.webp?v=1773455855\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eFades Scars \u0026amp; Dark Spots\u003cbr\u003eGlycolic acid gently resurfaces the skin, \u003cbr\u003efading acne scars, dark spots and hyperpigmentation \u003cbr\u003efor a more even, luminous complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-13_at_22.28.43.jpg?v=1773451759\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eRepairs \u0026amp; Strengthens Barrier\u003cbr\u003eActively rebuilds the skin's natural protective \u003cbr\u003elayer, reducing sensitivity, redness and \u003cbr\u003ereactivity over time.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773455908927-019cea35-1182-797b-bdca-4b7111161bba-ezgif.com-png-to-webp-converter.webp?v=1773455983\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eAccelerates Skin Cell Renewal\u003cbr\u003eStimulates the skin's natural regeneration \u003cbr\u003eprocess for faster repair of sun damage, \u003cbr\u003eacne marks and environmental damage.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773456207169-019cea39-8d8e-72f9-b18a-27f64ea1cfb4-ezgif.com-png-to-webp-converter.webp?v=1773456346\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eSuitable for All Skin Types\u003cbr\u003eLightweight, non-comedogenic formula that \u003cbr\u003eworks for oily, dry, combination and \u003cbr\u003esensitive skin without clogging pores.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-13_at_23.58.42.jpg?v=1773457170\" alt=\"\"\u003e\u003c\/p\u003e","brand":"SIHI","offers":[{"title":"Seoul 1988 Snail Repair Essence","offer_id":53272170692972,"sku":"Ea000010103-jinghuaye","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1775327397874-019d59c1-971f-77ea-8e1d-e4c3e0072fdf-ezgif.com-png-to-webp-converter.webp?v=1775332962"},{"product_id":"seoul-1988-barrier-repair-cream","title":"Seoul 1988 Barrier Repair Cream","description":"\u003cp\u003eRepairs Damaged Skin Barrier\u003cbr\u003eCeramides and peptides rebuild the skin's \u003cbr\u003enatural protective layer, reducing sensitivity, \u003cbr\u003eredness and reactivity from the first application.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773448748428-019ce9c7-dd2c-707a-99df-681d27050f99-ezgif.com-png-to-webp-converter.webp?v=1773448908\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eDeep 72-Hour Hydration\u003cbr\u003eA rich yet non-greasy formula that locks \u003cbr\u003emoisture deep into the skin for up to 72 hours \u003cbr\u003eno more tight, uncomfortable skin.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/unnamed_2.jpg?v=1773449081\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eCalms Redness \u0026amp; Irritation\u003cbr\u003eInstantly soothes reactive and sensitive skin, \u003cbr\u003ereducing visible redness and discomfort \u003cbr\u003efor a calmer, more comfortable complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-13_at_21.47.03.jpg?v=1773449243\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eRestores Skin Elasticity\u003cbr\u003ePeptide complex supports collagen production \u003cbr\u003eand skin firmness visibly plumper, \u003cbr\u003emore resilient skin with regular use.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-13_at_21.50.25.jpg?v=1773449453\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eSpeeds Up Skin Recovery\u003cbr\u003eAccelerates the skin's natural repair process \u003cbr\u003eafter over-exfoliation, sun exposure or \u003cbr\u003eenvironmental damage.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-13_at_21.54.20.jpg?v=1773449675\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for Day \u0026amp; Night\u003cbr\u003eLightweight enough for morning use under SPF, \u003cbr\u003erich enough to deeply repair and restore \u003cbr\u003ewhile you sleep.\u003c\/p\u003e","brand":"SIHI","offers":[{"title":"Seoul 1988 Barrier Repair Cream","offer_id":53272170889580,"sku":"Ea000010103-mianshuang","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/52fe341b-e0ca-44db-8a9d-923554ccc036.png?v=1775334730"},{"product_id":"seoul-1988-gentle-purifying-cleanser","title":"Seoul 1988 Gentle Purifying Cleanser","description":"\u003cp\u003eDeep Yet Gentle Cleansing\u003cbr\u003eEffectively removes dirt, excess oil, sunscreen \u003cbr\u003eand makeup residue without disrupting the skin's \u003cbr\u003enatural moisture balance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-13_at_20.05.13.jpg?v=1773443134\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eLow-pH Formula\u003cbr\u003eMaintains the skin's optimal pH level to prevent \u003cbr\u003edryness, irritation and barrier damage  \u003cbr\u003ethe Korean skincare secret to long-term healthy skin.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773443383266-019ce975-f3da-7e77-8be8-7afde90bd3ef-ezgif.com-png-to-webp-converter.webp?v=1773443614\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eStrengthens the Skin Barrier\u003cbr\u003eRegular use helps reinforce your skin's natural \u003cbr\u003edefence, improving texture, comfort and resilience \u003cbr\u003eagainst environmental stressors.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773443666560-019ce97a-6533-7b05-9d9b-f41556403e70-ezgif.com-png-to-webp-converter.webp?v=1773443907\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eLeaves Skin Soft \u0026amp; Balanced\u003cbr\u003eNo tight, stripped feeling after washing. \u003cbr\u003eJust clean, comfortable skin that feels \u003cbr\u003enourished and ready for the next step.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773444026203-019ce97f-c1c0-737a-bdc8-f626df154453-ezgif.com-png-to-webp-converter.webp?v=1773444166\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eGentle Enough for Sensitive Skin\u003cbr\u003eFragrance-free and dermatologically tested \u003cbr\u003esuitable for all skin types including sensitive \u003cbr\u003eand reactive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773448375895-019ce9c1-a21a-7afa-9359-e71d0b30297a-ezgif.com-png-to-webp-converter.webp?v=1773448522\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect First Step\u003cbr\u003eDesigned to be the ideal first step in your \u003cbr\u003eK-beauty routine preps skin to absorb \u003cbr\u003eserums and treatments more effectively.\u003c\/p\u003e","brand":"SIHI","offers":[{"title":"Seoul 1988 Gentle Purifying Cleanser","offer_id":53272171151724,"sku":"Ea000010103-jiemianru","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1775336769357-019d5a50-caa1-795d-927c-04dc73c73d5d_bgffffff.png?v=1775338080"},{"product_id":"seoul-1988-daily-defence-spf50","title":"Seoul 1988 Daily Defence SPF50","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSPF50 Broad-Spectrum Protection\u003c\/strong\u003e \u003cbr\u003eBlocks the UVA and UVB rays responsible for up to 80% of visible ageing, wrinkles, dark spots, lost firmness. The damage you can't see today is the face you'll have in ten years. This stops it.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773439726543-019ce93e-0d15-7e2f-b16b-2634a8c4bf37-ezgif.com-png-to-webp-converter.webp?v=1773439879\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eZero White Cast. Zero Compromise.\u003c\/strong\u003e \u003cbr\u003eDeveloped with the same featherlight Korean technology that changed skincare in Asia. Absorbs in seconds. Invisible on every skin tone from the fairest to the deepest. No grey. No chalk. No evidence you're wearing anything at all.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773439934319-019ce941-55e2-7ffe-a83a-e94a9945569c-ezgif.com-png-to-webp-converter.webp?v=1773440071\" alt=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHydrates While It Defends\u003c\/strong\u003e \u003cbr\u003eMost SPFs strip your skin. This one feeds it. Skin-loving actives maintain your moisture barrier throughout the day — so you're protected \u003cem\u003eand\u003c\/em\u003e plump, not tight, dull, or uncomfortable.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/1773440226675-019ce945-d705-7e08-89c3-b8b229e00750-ezgif.com-png-to-webp-converter.webp?v=1773440358\" alt=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBrighter Skin. Every. Single. Day.\u003c\/strong\u003e \u003cbr\u003eDaily use doesn't just protect it transforms. A more luminous, even complexion that builds over time. Your natural glow, amplified and defended against everything trying to take it from you.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-14_at_00.18.08.jpg?v=1773458321\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eYour Skin Barrier\u003c\/strong\u003e \u003cbr\u003eYour barrier is the wall between healthy skin and everything that damages it — UV, pollution, stress, ageing. Daily Defence reinforces it daily. The stronger it gets, the better everything else in your routine works.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/WhatsApp_Image_2026-03-14_at_00.22.08.jpg?v=1773458562\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e Gentle Enough to Use Twice a Day\u003c\/strong\u003e \u003cbr\u003eFragrance-free. Suitable for all skin types including sensitive and rosacea-prone skin. No irritation, no reaction — just calm, protected skin from the first application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SIHI","offers":[{"title":"Seoul 1988 Daily Defence SPF50","offer_id":53272171381100,"sku":"Ea000010103-geli","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/files\/seoul_defence_1988.png?v=1780534509"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/4845\/5788\/collections\/1779487404494-019e51b6-947d-7e77-a93d-c52ce9481b5f.png?v=1779488183","url":"https:\/\/lumeabeautyskin.com\/collections\/seoul-1988-skincare-built-on-decades-of-korean-ritual.oembed","provider":"LUMÉA","version":"1.0","type":"link"}