Seoul 1988 Gentle Purifying Cleanser

Clean Skin Shouldn't Come at a Cost. Meet the Cleanser That Respects Your Skin.
4.8/5 ★★★★★ based on 257 verified reviews
Rated 4.5 / 5 from 257 Verified Reviews Trustpilot Logo
Regular price £34.99
Sale price £34.99 Regular price £44.99
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  • Estimated Delivery:Jun 10 - Jun 14

  • Free Shipping & Returns: On all orders this Golden Season

Seoul 1988 Gentle Purifying Cleanser

Seoul 1988 Gentle Purifying Cleanser

Benefits
Why SEOUL 1988 Cleanser?
The SEOUL 1988 Effect
Why Choose This Cleanser?
Benefits

Deep Yet Gentle Cleansing
Effectively removes dirt, excess oil, sunscreen 
and makeup residue without disrupting the skin's 
natural moisture balance.

Low-pH Formula
Maintains the skin's optimal pH level to prevent 
dryness, irritation and barrier damage  
the Korean skincare secret to long-term healthy skin.

Strengthens the Skin Barrier
Regular use helps reinforce your skin's natural 
defence, improving texture, comfort and resilience 
against environmental stressors.

Leaves Skin Soft & Balanced
No tight, stripped feeling after washing. 
Just clean, comfortable skin that feels 
nourished and ready for the next step.

Gentle Enough for Sensitive Skin
Fragrance-free and dermatologically tested 
suitable for all skin types including sensitive 
and reactive skin.

Perfect First Step
Designed to be the ideal first step in your 
K-beauty routine preps skin to absorb 
serums and treatments more effectively.

Why SEOUL 1988 Cleanser?

Most cleansers strip your skin of everything
the dirt, yes, but also the moisture, the balance
and the natural barrier your skin needs to stay healthy.

SEOUL 1988 Gentle Purifying Cleanser was formulated
with Korean skincare philosophy at its core
clean without compromise.

A lightweight, low-pH formula that removes impurities,
excess oil and makeup residue while leaving your
skin feeling soft, balanced and completely comfortable.

No tightness. No dryness. No irritation.
Just perfectly clean skin ready for the rest
of your routine.

The SEOUL 1988 Effect

The Cleansing Difference

Perfectly clean, balanced skin from the very first wash

Seoul 1988 Gentle Purifying Cleanser Before and After
Before
After

*Individual results may vary

Why Choose This Cleanser?

Why Choose This Cleanser?

See how we compare to the rest

Features SEOUL 1988 🌿 Others ❌
Low-pH Gentle Formula
No Skin Stripping
Strengthens Skin Barrier
Fragrance-Free
Suitable for Sensitive Skin
K-Beauty Low-pH Technology
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What People Are Saying

Finally a cleanser for sensitive skin

I have rosacea and finding a cleanser that
doesn't trigger a flare has been impossible. This is
so gentle and my skin barrier feels genuinely stronger
after 2 weeks of use.

Emma K., Manchester

The perfect first step

I use this every morning and night and my
whole routine has improved since switching. My serums
absorb so much better and my skin looks clearer than
it has in years.

Charlotte R., Birmingham

No more tight skin after cleansing

Game changer. I didn't realise how much
damage my old cleanser was doing until I switched
to this. No tightness, no dryness, just perfectly
clean comfortable skin.

Hannah D., Leeds

Worth every penny

Arrived in 3 days, packaging is beautiful
and the cleanser itself is everything. Lathers gently,
rinses clean and my skin has never looked better.
Already on my second bottle.

Grace H., Bristol

My derm approved this one

Showed this to my dermatologist and she
actually approved it for my sensitive skin routine.
The low-pH formula is exactly what reactive skin
needs. Genuinely impressed.

Olivia B., Bristol

My skin has never felt this clean

I've tried so many cleansers and they always
leave my skin feeling tight and dry. This one is
completely different my skin feels soft and balanced
straight after washing. Absolutely love it.

Sophie M., London

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